About Us

Hi, I'm Alex Dickinson. I've worked for nearly 20 years in the life science tools industry (LinkedIn). I know how pricing works — and I know labs are negotiating blind.

The Problem

Your sales rep knows what every lab in your region pays. You don't. That asymmetry costs you money every renewal cycle.

You can't just call around asking other labs what they pay — it gets back to your rep. So you negotiate with one data point (your current price) against someone with hundreds.

The Fix

ReadDepth is a salary-survey model for lab reagents. Share what you pay anonymously, see what everyone else pays. Your rep won't know you contributed.

We strip identifiers, bucket dates, and only show data when 5+ labs have contributed to that SKU. The more labs participate, the more leverage everyone has.

Where We Are

We're in the LAB 500 — our drive to collect the first 500 price points and build the foundation for real market transparency.

Get in Touch

Found a bug? Have a suggestion? Want to chat about the life science reagent market? Reach me on LinkedIn.